London, 20 February 2026 - Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media”) has completed its acquisition of a controlling interest in Veloce Media Group (“Veloce”), in a transaction valuing Veloce at approximately $61 million (£45 million). The transaction is expected to contribute more than $20 million in additional annual revenue.
Debrett’s advisory team acted as corporate finance adviser to the management team and business of Veloce on the transaction.
The acquisition positions Veloce as a core pillar of SEGG Media’s sports and digital entertainment strategy, operating under Sports.com – the global sports division of SEGG Media – which will lead integration and international expansion.
Veloce has grown into one of the world’s fastest growing new media and sports rightsholders, generating over 500 million monthly views and forging partnerships with major brands including McLaren, Visa, LEGO, Microsoft, Hilton, E.ON and Thrustmaster.
The combined platform strengthens SEGG Media’s presence across esports, digital-first motorsport content and creator-led sports media, uniting live competition, gaming and digital culture within a scalable global network.
Prior strategic investment from SEGG Media was instrumental in structuring Veloce’s recent acquisition of Quadrant – the content and lifestyle motorsport business co-founded by 2025 Formula One World Champion Lando Norris. The transaction underscored Veloce’s strategy of blending competitive racing, creator culture and lifestyle branding, aligned with the Sports.com vision for modern sports media.
Darryl Eales, Chairman of Debrett’s Group and a significant investor and Board member of Veloce, who will join the Advisory Board of Sports.com, a subsidiary of SEGG Media, said:
“Veloce has built a distinctive and globally relevant platform at the intersection of motorsport, esports and creator-led media. This transaction provides the scale and strategic backing to accelerate that trajectory. It has been a privilege to support the business both as an investor and, through Debrett’s, in delivering a disciplined and well-executed outcome for management and shareholders.”
Daniel Bailey, CEO of Veloce Media Group, said:
“Joining SEGG Media at this pivotal moment is an exciting step for Veloce and our global community. Together, we are building a scaled, future-focused platform with significant opportunity to accelerate growth and deliver long-term value. Debrett’s provided clear strategic guidance throughout the process, ensuring a smooth transaction and delivering significant value to management and shareholders.”
Robert Stubblefield, CFO and Interim CEO and President of SEGG Media, added:
“Closing the Veloce acquisition on schedule is a paradigm shift for SEGG Media. This acquisition strengthens our top line revenue, expands our global footprint, and enhances our ability to drive measurable financial performance for shareholders.”
The acquisition reflects continued consolidation across digital-first sports media platforms, as investor appetite grows for scalable, creator-led ecosystems that combine rights ownership, athlete personalities and audience engagement.
The immediate focus will be on integration, operational discipline and leveraging enhanced scale to drive long-term shareholder value.
Debrett’s combines its centuries-old heritage with a modern advisory platform spanning M&A, investments and executive coaching, offering founders, entrepreneurs and private clients a complete suite of services to support every stage of their personal and business journeys.
The firm is guided by a board including Darryl Eales, former chief executive of LDC; Richard Swann, partner at Inflexion and chair of its investment committee; and Richard Sanders, co-founder of Catalyst Corporate Finance (now Alantra). This leadership places Debrett’s at the heart of the UK’s mid-market dealmaking community.
