Richard Ford is Business Development Director at Debrett’s Advisory and often the first point of contact for founders exploring a sale, investment or succession. With a reputation for insight, discretion and understanding what matters most to business owners, Richard plays a pivotal role in shaping how clients first engage with the firm.

Drawing on a background in corporate banking at Lloyds, Richard has spent over a decade building relationships with privately owned and founder-led businesses. He understands the questions owners are asking long before a transaction begins — from “is now the right time?” to “who can I trust with this?” — and provides a calm, strategic introduction to the next stage of their journey.

At Debrett’s, Richard leads proactive outreach and referral relationships across the UK mid-market, nurturing new conversations and guiding clients through the early stages of thinking about a deal. He works closely with shareholders and their advisers to understand their goals, assess readiness and introduce the most appropriate Debrett’s specialists — ensuring every engagement starts with clarity, confidence and the right team in place.

At a Glance

Leads business development at Debrett’s Advisory

First point of contact for founders preparing for exit or investment

Former corporate banker at Lloyds with deep SME insight

Known for relationship-led outreach and strategic introductions

Specialises in early-stage transaction engagement

Connects business owners to the right Debrett’s advisory specialists

Supports mid-market growth across Birmingham, the Midlands and beyond