Penhaligon’s is a British heritage brand with a history dating back to 1870; it has Royal Warrants from both the Duke of Edinburgh (1956) and Prince of Wales (1988) and is a proud supplier of bespoke fragrances to the royal family. For 150 years Penhaligon’s has been an innovative creator of fragrances, firmly believing in the extraordinary power of perfume to boost confidence, project personality and enhance mood.

When is it appropriate to give a fragrance? Everyone has unique tastes and preferences and it may seem presumptuous to choose a new fragrance for someone else. Penhaligon’s has solved this problem by introducing two virtual services, ideal for social distancing: a digital profiling questionnaire or a video fragrance consultation. Either of these services will send your loved one on a personal journey of discovery.

So what are Penhaligon's top tips?

• Play safe

For recipients where you’re not sure what to buy, bath and body product, or soap, is always a good option. The classic choice is Blenheim bouquet, commissioned by the 9th Duke of Marlborough; Quercus is fresh and woody; Halfeti makes a bolder statement.

• Test it out

If you’re uncertain about making a choice for people you’re close to. try giving a Scent Library (an inspiring selection of ten fragrances), or give your recipient the chance to sample an inviting range of five fragrances with a Mini Him/Mini Her gift set.

• Take the plunge

Try the Penhaligon’s Digital Fragrance Profiler. If you’re buying for another person you will need to feel confident that you know their tastes (in fabrics, drinks, holiday locations as well as fragrances) very well indeed. You’ll be given a headline choice, as well as a selection of three further fragrances, and you can order samples, with promises of more substantial goodies down the line.

• Give the gift of choice

For an individual and nuanced approach to fragrance, purchase a gift voucher for a Video Fragrance Consultation appointment online (the cost of £15 is redeemable against the product). Your recipient fills in a fragrance questionnaire and waits to receive five targeted samples. At the ensuing virtual appointment a fragrance expert will talk them through the selection while they make their choice.

Good luck and happy gifting!