The weekly terrestrial TV schedules are not the driving force for people’s viewing habits that they once were. The arrival of the box set, initially in physical form and latterly via streaming services, has changed everything. Gone are the so-called watercooler moments when colleagues enjoyed dissecting and discussing every detail of a TV drama that had been broadcast the night before. Nowadays, we are all watching according to our own unique tastes and timetable; finding common ground with other people when it comes to viewing habits and avoiding the traps of becoming a box set bore or an inveterate plot spoiler poses a new social challenge.
Manners must evolve to deal with this lifestyle change and we have developed the following guidelines:
The first, and most obvious, etiquette trap is the tendency to talk endlessly about your latest streaming experiences. It is extremely easy, especially when you are watching several episodes a night and doing very little else, to enter the alternative, glittering reality of the TV world.
When you meet up with friends and acquaintances, instead of asking questions, engaging with the pressing issues of the day, discussing work or family issues, you immediately buttonhole your audience with long, rambling recitals of your viewing highlights. Apart from the fact that this, like most monologues, is likely to be extremely boring, even more so if your friends have not seen the series you are so animatedly describing, it is also very revealing. Essentially, it clearly demonstrates that your life is empty and lacking stimulus, and you are choosing to fill the void with an alternative reality. Nobody wants to come across as a helpless TV addict, disengaged from the real world …
The tantalising, cliff-hanging TV series of the past relied on the suspense and delayed gratification endured by viewers who had to wait an agonising week for the next instalment. In this respect, they were like 20th-century versions of the serialised novels of the 19th century; American fans of Charles Dickens’s Old Curiosity Shop waited anxiously on the dockside for the ships to arrive from Britain, asking “Is Little Nell dead?”
Now we can satiate our appetites with marathon viewing sessions, where we gobble down entire multi-part series in two or three evenings. This tendency to binge brings its own problems. People who live, and view TV, together often find themselves in conflict because they watch series at a different rate, with impatient viewers grabbing sneaky previews and then having to wait while other people catch up. If you’re going to watch a box set together, which can be a very enjoyable and bonding experience, you need to discuss the ground rules in advance, to avoid getting out of sync:
•How many episodes are you going to watch at a time?
•Is solo viewing allowed, and should cheaters who’ve grabbed a sneaky preview confess to it?
•If someone wants to interrupt the viewing mid-stream to get a snack or take a phone call is it agreed that the show will be paused?
•If your run of viewing is interrupted by one person’s absence (eg going away on holiday) is it expected that everyone’s viewing of the show will be suspended?
Finally, you might consider drawing out your pleasure and find that taking your viewing more slowly can be a more enjoyable way to proceed, rather than opting for immediate consumption. Spinning out the experience will give you time to linger over plot and character development, discuss the show with friends, and speculate about likely outcomes. It will add depth to the entire experience.
The vast array of viewing options we now enjoy are provided by an ever-growing number of streaming services. A monthly subscription fee will secure access to the service but, inevitably, these modest amounts begin to mount up as more and more streaming platforms become available. Juggling subscriptions is time-consuming and tedious. Some of us opt out altogether, choosing to only view free TV, while more dedicated box-set viewers might find themselves switching subscriptions on and off at a dizzying rate or simply throwing caution to the winds and buying expensive all-in packages.
Whatever you may choose to do, it is inconsiderate to make assumptions about other people’s access to certain TV shows. We all know that it is extremely annoying to find yourself trapped by an enthusiastic box set bore, who regales you with tales of a fabulous new series, only to find at the end of the conversation that it is on a streaming service that you do not use.
Before you launch into a paean of praise or offer insistent recommendations, it is always a good idea to unobtrusively check if the person you are talking to has access to the right streaming service. Just say something like “do you by any chance have Sky/Now/Apple TV?” If the answer is a negative, just say something non-committal like “I was just wondering…” and swiftly move on.
Never respond with a heartfelt harangue about how it is vitally important to procure this service immediately – many people feel pressurised by the world of streaming choice and do not want to be belaboured by a well-intentioned sales pitch. Nobody wants to be made to feel that they are missing out on a cultural milestone because they haven’t stumped up the money for yet another subscription.
Inadvertently revealing a crucial plot twist or development from a film or television series is a serious social faux pas in a world addicted to on-demand entertainment.
Before discussing a TV episode or film with anyone, check first that they have seen it to make sure you’re not in spoiler territory. Be particularly wary on social media or message groups: even cryptic references and emojis can give information away. If you must comment, go for something enigmatic like “I didn’t see that coming!”. That said, it’s impossible to embargo online conversation indefinitely because you might let slip a plot detail. The best compromise is to avoid giving away crucial information in the immediate aftermath of an episode becoming available online. You will need to be the judge of this but keeping quiet for two or three days is a considerate option.
If you do accidentally let slip a spoiler, a heartfelt apology will usually go some way to repairing the damage. If you’re on the receiving end of an accidental spoiler, try to bear it with good humour, rather than complaining and getting your revenge in a tit-for-tat spoiler exchange.
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